Empowering Businesses with Market Insights

At RBI, we specialize in comprehensive market research solutions, focusing on data collection and analysis to help businesses understand their customers and identify market opportunities in Southern Africa.

Your Data-Driven Partner

Insights for Informed Decisions

Our services include market entry surveys, customer satisfaction studies, and brand awareness research, ensuring rigorous data collection methods tailored to client needs for accurate market representation.

Our services

Our Service Offerings Include

Our Services

• Market Entry Surveys

• Benchmark Surveys

• Employee Satisfaction Surveys

• Customer Satisfaction Surveys

• Distribution Checks

• Brand Awareness and Loyalty Studies

• Retail Audits

• Mystery Shopping

• Usage and Attitude (U&A) Studies

• Concept Testing

• Price Testing

• Ad Testing

• Product Testing

• Opinion Polling

Market Research Solutions

Comprehensive services for market entry, customer satisfaction, brand awareness, and actionable insights for businesses.

Data Collection Methods

Rigorous qualitative and quantitative approaches tailored to client needs and accurate market representation.

In-Depth Analysis

Thorough data analysis and reporting to empower informed business decisions and identify market opportunities.

Empowering clients with data-driven insights to understand customers and enhance business strategies effectively.

Client Empowerment

Qualitative Research

Our qualitative research focuses on understanding your unique needs. We prioritize client comfort and ensure access to the best facilities in specific locations. Our customer-centric approach treats research participants as individuals.

With a local fieldwork team experienced in recruitment across both B2B and B2C sectors, we can effectively target groups with incidence rates as low as 1%.

Focus Group Discussions

Group discussions to explore in-depth consumer opinions and attitudes.

In-Depth Personal Interviews

One-on-one conversations to gain detailed insights into individual perspectives.

Group discussions with three participants to observe dynamics and uncover nuanced viewpoints.

Triads

Quantitative Research

For quantitative research, we design effective research tools paired with efficient methodologies. At Research Bureau International, we provide insightful quantitative research and translate findings into actionable information, empowering clients to make informed strategic decisions.

To ensure accurate representation of your target market, we adhere to rigorous quantitative research principles and maintain a Standard of Practice manual for data collection across all markets.

Face-to-Face CAPI (Computer Assisted Personal Interviews)

CATI (Computer Assisted Telephone Interviews)

Online Surveys (CAWI – Computer Assisted Web Interviews)

CLT (Central Location Test)

Product Placements

Retail Audits

Mystery Shopping

Additional Services

We also offer a range of supplementary services, including:

Desk Research

Translation

Transcription

Data Analysis & Reporting

Corporate strategy

Brand strategy

Brand design

Employee Engagement

Culture change

Customer Experience Mapping

Customer Experience training

Know your world...

Seize the future