Market Research
Research Bureau International
Marketing research is needed on a continual basis, if you want to keep up with the latest market trends and gain a competitive edge in the business market. Understanding market research and using it to your advantage is vital in reaching out to your target audience and increasing your sales.
Phone
+263 242 776606
clientservices@researchbi.com
Office
Hours
Monday-Friday:
8am – 5pm
Available 7 Days A Week
We Offer Market Research Services
Market research will help you map out the full profile of your ideal customer. Knowledge of your customers will help you determine the market size and what triggers them to buy. You’ll gain valuable insights like their age, location, gender & income, which will help you in creating effectively tailored marketing and pricing campaigns.
The competitors are taking away your customers and win in the marketplace. That’s because they’ve done their research ahead of you. And now, you need to do the same if you want to stay in the game. Market research will help assess the market to identify both key players and those on the rise. Furthermore, it will help you find the weaknesses in your competitor’s approach.
Qualitative Research
For cases that require an in-depth understanding of the target user, we use Primary Qualitative Research. We create an immersive environment to learn more about your consumers’ thoughts on your brand and products. We’ve found that listening first, then asking questions later, leads to meaningful discussions about your customer’s motivations.
Quantitative Research
Pairing data-driven research with our human-focused methodology enables us to provide big picture insights with measurable targets. We know that making SMART business goals involves measurable milestones, and we are here to provide the data to match.
Market Landscape Research
Market Landscape reporting creates a thorough map of your market, ensuring that you are one (or two) steps ahead of your competitors. You may be launching into a new market, targeting a new consumer type, or tweaking your positioning. These steps are not happening in a vacuum; they’re happening in a real-world market, and you need to be experts on that market. Additional optimizing of your game plan involves direct insights into your competition’s advertising, impressions, and strategies will lead to confident decision-making for your marketing team.
Marketability Assessment
You may have exploratory business ventures on the drawing board, and are at the start of research and development asking, “Is there a market for…?”. Marketability Assessments are targeted toward your preliminary product and services, and will provide your team with the certainty that they can hit the ground running
Concept Testing
Our clients know that “just trying it” isn’t always the most efficient way to maximize your team’s efforts. We help you determine the business endeavors that are your best investments and avoid the ones that would be a waste of R & D. From branding and messaging to new features to advertising testing; we test your consumers’ reactions to your latest enterprise.
Our Footprint
We have field researcher teams in Zimbabwe, Botswana, Malawi and Zambia
Pan-Africa
We also have strong research partners that we work with regularly in most African countries (including Lesotho, Mozambique, Tanzania, Uganda and Swaziland)
State of the Art
On going with international trends, RBI has taken up a fully digital market research policy.
One Stop Shop
RBI is an experienced research partner for Qualitative, Quantitative and Social research.
What Reseach Bureau International Stands For
RBI’s continued success over 30 years of operation has been due to an unwavering commitment to our mission statement; to provide timeous and seamless state of the art service, designed and tailor made to meet clients’ needs, thus creating lasting partnerships within the research industry. RBI strives to maintain values of professionalism, integrity, respect, innovation and world class standards.
Years in Service
Countries
Satisfaction
Committed to excellence
Why partner with Research Bureau International
All aspects of a project from proposal to reporting are handled in-house by a team of highly trained specialists. This not only ensures meticulous attention to detail but also guarantees total client confidentiality.
Research Bureau International is committed to excellence, combining creativity and solid research skills to:
- Implement a fresh approach to knowledge delivery.
- Focus on solutions to your issues, helping you understand your market better.
- Deliver with speed and accuracy, everywhere, every time.
- Provide local access to industry specialists.
- Deep expertise in qualitative, quantitative and social research.
- Provide project management and analytical team capable of harnessing a range of analytical and research tools that will be applied to address your research objectives.